04/

PICK YOUR
POISON

BRANDING & DRINKS MENU

OVERVIEW

Establishing a brand for London based cocktail bar, PYP (Pick Your Poison) was a very fun project to work on. Their bar would feature a range of exotic cocktails inspired by science and chemistry. The logo also too inspiration from science, using the simplistic layout of the periodic table. This approach gave us the idea to create some menus held in branded ring binders similar to what you would find in a laboratory.

SKILL SET

Creative Thinking - Created a logo by taking different aspects of science and applying that to the brand.

Layout Knowledge - Using our layout knowledge we created a contemporary menu design inspired by the periodic table.

SOFTWARE

Adobe Illustrator - We created a simplistic main logo for the brand with a sub mark.

Adobe InDesign - We used this software to plan and layout the design for the ring binder.

Contact: 07742131538

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