LOGO DESIGN & BRANDING
Pointman Clothing, an independent outdoor adventure brand wanted a new logo designing to best represent their brand. The term 'Pointman' derives from the military and is often used to describe a person who leads a group through an activity or adventure. A natural born leader.
The studio worked very hard to translate the meaning of the word within the logo design. Showcasing a man stood on a ledge celebrating his accomplishment. Which a lot of people can relate to as we've all had our own challenges to overcome through life.
The slogan 'Be The First' was paired with the logo to encourage people to set yourself a challenge and be the first to complete it.
Illustration Skills - Using the pen tool to finally draw the outline of the character in the design.
Research - Looking at competitor clothing brands and finding ways to best represent the meaning of pointman through the branding.
Adobe Illustrator - This software was used to create the logo design.
Adobe Indesign - Editing the images to showcase the different coloured jackets using in different environments.